SEO and PPC

Affiliate Marketing is an internet based marketing practice in which a person can sign up to promote a product or service offered by a business and receive compensation for doing so. The nice thing about affiliate marketing is that one does not need to design or create a product to sell. This has already been done for you.

Most affiliate marketers choose a product or service and begin to promote them on either a website or a blog. They do this by using mainly PPC or organic SEO.

How PPC works for the affiliate is you can sign up with a search engine like Google, search for the appropriate keywords and create an ad with those keywords and then you set your account to automatically bid on them. Your ads will be placed to the left of the main search information on Google. When using PPC you have to be careful because some search engines require that you pay in advance but others will bill you at certain periods. If you are new to PPC, make sure you utilize the tools and information on the internet that advise you on ads, bids, keywords and anything else you can find.

Keep track of your ads, website traffic and conversion rates of your specific keywords. If you don't you could pay a fortune for keywords that are attracting people and causing them to click, but that are not converting well into sales. Pay attention, review your keywords and your content carefully.

If you were searching your keywords, are the services or products you have on your site what you would hope to find once you click on a link. If you get too tricky with your ad and it sounds like your offering something a person would want to purchase but when they get to your site, it does not match what they thought they were going to find, the person will click off and you will be charged.
How organic SEO, or search engine optimization, works.

The results of organic SEO is what you find when you go to the Google, Bing or Yahoo search boxes and type in a word or phrase you want to get more information about. Like PPC you want to do your research, find keywords, bid and write good content, but there is more to it then that. It is what gets your site to the top of the search engines so that your site can be found quickly and hopefully the traffic will start building to your site. In the ideal situation, they search, they click on your site, they like what they see, they order and you get paid. I did say the ideal situation.

There are some old pros out there that probably do experience this from time to time, however, the reality of it is PPC is an ongoing process or effort. Folks don't usually buy the first time around so make it easy for them to bookmark your site for future reference.
Fortunately, there are many tools available on the internet that help with your affiliate marketing SEO efforts. Even the SEO gurus who are just trying to sell you something will often give you good advice on the subject. For more information on Organic SEO visit homebusiness-wealth.net